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Design is value

16/04/2014
johnny_quote

There are many definitions and arguments of what design really is. “Design is a process”, design is “making things better for people”, design is “form and function” etc. I do not disagree. I just feel we should go deeper.

In the beginning of mankind someone made an axe using stone and wood. This tool increased the chances of survival – it was valuable for the inventor, their family and society. It was priceless. Creating the tool didn’t really follow a plot or a plan – I would imagine. The process was most likely intuitive and unintentional.If one looked at it and called the axe beautiful, I would argue that it was more a reflection of what this tool represented – the increased chance of survival- that was beautiful. It doesn’t make sense to talk about beauty or not.

One thing can be beautiful today and ugly tomorrow. Just look at cars. I have an old La Pavoni coffee machine that has served me for many years. To me it is “beautiful” and I appreciate the great coffee it can make. Some would find it out-dated and “ugly”. But herein lies the concept and perception of what value is. I perhaps value the machine higher that others as it reflects craftsmanship and one can see how the different functions of the machine work: Here is the boiler, here is the press handle etc. I will not mention the loud noise. For others it would have less value, but for me it is almost art and I value it highly. But it has a value. Otherwise it wouldn’t be design, according to me. Design should evoke our feelings and associations to what a product or service
etc. represents. Like the old axe that represented progress, security and hope. Design represents value.

John Brauer

New Essey Product – The Cloud

18/11/2013

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According to the saying “there is nothing wrong with the weather – one just has to dress accordingly”. Inspired by a weather report a new clothes hanger is now on the way to the international design market.

cloud_1

Meet The Cloud, a new Essey interior product available in a stylish white and wood combination. The product is manufactured in European Union.

cloud_2

The Cloud has the form of a … cloud, elegantly connecting the weather to the clothes. The product is made of 9 mm white melamine with soft rounded edges and designed by John Brauer.

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Read more about The Cloud on Essey’s website here and pin your favourite The Cloud photo in our Pinterest board here!

The making of Fly Fly

05/05/2013

Fly Fly by Essey

Australia, South Africa, Finland, no matter where you are in the world, there is always a season for flies. Fly Fly is handmade craftsmanship from Finland. The family owned workshop has been producing quality leather items for generations. Designed by Tarmo Likki.

FlyFly10

The Fly Fly is designed by Tarmo Likki, a finnish autodidact designer. Since 1979 Tarmo Likki has designined and manufactured leather products such like shoulder bags, rug sacks and foot wear. In 1989 he designed and started the production of the Fly Fly -flyswatter.

In 2005 Tarmo Likki sold his company. Because of its design and function Fly Fly fits perfectly into the Essey product range. Designed by Tarmo Likki in 1989. Fly Fly is carefully crafted by hand by Tarmoset in Tampere Finland to ensure there is no compromise between form and function.

Fly Fly by EsseyFly Fly by Essey

Fly Fly by EsseyFly Fly by Essey

With a shaft made from sustainably harvested Finnish birch and a ‘swat’ made of high quality leather Fly Fly is a fly swat that will surely stand the test of time to be handed down from generation to generation.

Fly Fly by EsseyFly Fly by Essey

Fly Fly by EsseyFly Fly by Essey

How Bin Bin was initialised and developed

08/04/2013

It all began with a mistake. I was on my way home from Munich and bought a French interior magazine for the flight. At home my wife was skimming through it during cooking. “This is a good idea”, she suddenly said. “What is a good idea?” I replied. “A paper bin that resembles crumpled paper!” she continued. “No”, I said, “it is not a crumpled paper bin but an acrylic cylinder filled with crumpled paper to illustrate the purpose. If the photographer was only filming the cylinder it had looked like a water glass… but your idea is great!”

Bin Bin waste basket by Essey

The most natural way to resemble crumpled paper is to crumple paper. So the designer glued small paper cups and then crumpled them and unfolded them again. After 2-300 the desired shape emerged – a perfect balance between chaos and harmony.

 Bin Bin waste basket by Essey

The small crumpled paper cup was scanned in a 3D scanner.

Bin Bin waste basket by Essey

The 3D model is cleaned and corrected in many ways.

Bin Bin waste basket by Essey

An analysis of how the production mould should separate…

Bin Bin waste basket by Essey

The 1:1 model cut in massive hard foam and then corrected.

Bin Bin waste basket by Essey

Bin Bin is white, red and black – the three traditional design colours. Most popular one has been the white one.

Bin Bin waste basket by Essey

Launch at Formland with the Scandinavian Distributor Good Company in 2005. Since then we have manufactured over 140.000 Bin Bins!

How the Illusion table by Essey is produced?

27/02/2013
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Illusion table by Essey in production

An Acrylic sheet is placed in the oven.

Illusion by Essey in production

When heated up the sheet softens and folds naturally. The timing is very important – not too little and not too much.

Illusion table by Essey in production

The folds needs help to be skulptured by experienced people that over the year have made over 20.000 pieces.

Illusion table by Essey in production

The final step to take the Illlusion table off the stool – this have to be a perfect timing.

Illusion table by Essey

The final result is an unbelievable piece of art where all pieces are unique – not a single is alike another. Design John Brauer

Wipy II now available

04/10/2012

Wipy II white

Award winning Danish design brand Essey has launched Wipy II, the perfect cover for rectangular tissue boxes.

A few years ago Essey launched Wipy, a cover for cube sized tissue boxes; now the range has been extended with a rectangular model.

Wipy II has the same crumpled surface as the original Wipy, visually communicating its purpose; a stylish accessory for any room, and perfect for the bathroom or dressing table.

Designed to fit most rectangular tissue boxes Wipy II is manufactured in Finland from thermoplastic elastomer (TPE), a washable material heavy enough to allow tissues to be pulled out of the box with one hand.

Wipy II comes in two sizes with slightly different heights depending on the international market.  Available in the three colours: White, Black and Red, Wipy II is sold in museums and leading design shops in most countries, as well as online stores and cost around €25.
Design John Brauer 2011.

Go to Wipy II product page

Wipy II collection eu

About Essey: 
Essey is a design brand started by Danish designer John Brauer in 2003 to create interior design products that communicate their own identity. The Essey brand stands for true identities: you should always dare to show who you are. Essey products are currently sold in 32 countries around the world.

For more information, low and high-resolution images and online design shops: www.essey.com
Facebook: http://www.facebook.com/EsseyApS
Twitter: https://twitter.com/#!/EsseyDesign

Fly Fly

19/08/2011

Australia, South Africa, Finland, no matter where you are in the world, there is always a season for flies.

Because of its design and function Fly Fly fits perfectly into the Essey product range. Designed by Tarmo Likki in 1989. Fly Fly is carefully crafted by hand by Tarmoset in Tampere Finland to ensure there is no compromise between form and function.

With a shaft made from sustainably harvested Finnish birch and a ‘swat’ made of high quality leather Fly Fly is a fly swat that will surely stand the test of time to be handed down from generation to generation.

Fly Fly is a must have for every home and holiday cottage.